Pure West Radio Announced as Headline Sponsor of the 2026 Visit Pembrokeshire Croeso Awards

Visit Pembrokeshire is delighted to announce Pure West Radio as the headline sponsor of the 2026 Croeso Awards, marking the beginning of an exciting new partnership that will celebrate and champion Pembrokeshire’s thriving tourism and hospitality sector.

As headline sponsor of this year’s awards and a new Visit Pembrokeshire Strategic Partner, Pure West Radio will play a key role in supporting initiatives that showcase the county’s visitor economy and recognise the businesses, individuals and organisations delivering exceptional visitor experiences across Pembrokeshire.

The Visit Pembrokeshire Croeso Awards, which will take place at the Atrium at Pembrokeshire College on 29 October 2026, celebrate excellence across the tourism industry while investing in the future of the sector through an innovative mentoring programme delivered in partnership with industry leaders and Pembrokeshire College students.

With 17 award categories spanning accommodation, attractions, food and drink, sustainability, customer service and more, the awards provide a platform to recognise outstanding achievements from businesses of all sizes across the county. Winners are selected through a rigorous judging process undertaken by independent tourism and hospitality experts from outside Pembrokeshire, ensuring a fair and impartial assessment of all entries.

The new partnership reflects a shared commitment between Visit Pembrokeshire and Pure West Radio to champion local businesses, celebrate success and support the continued growth of Pembrokeshire as a world-class visitor destination.

Emma Thornton, CEO of Visit Pembrokeshire, said:

"We are delighted to welcome Pure West Radio as the headline sponsor of the 2026 Croeso Awards and as a new Strategic Partner for Visit Pembrokeshire.

Pure West Radio shares our passion for Pembrokeshire and our commitment to supporting local businesses and communities. Their strong local reach, community focus and enthusiasm for celebrating success make them a natural partner for the Croeso Awards and for Visit Pembrokeshire more broadly.”

Toby Ellis, Station Manager at Pure West Radio, said:

"We are incredibly proud to become the headline sponsor of the 2026 Croeso Awards and to join Visit Pembrokeshire as a Strategic Partner.

At Pure West Radio, we are passionate about celebrating the people, businesses and organisations that make Pembrokeshire such a fantastic place to live, work and visit. The tourism and hospitality sector plays a vital role in our local economy, and the Croeso Awards provide an important opportunity to recognise the dedication, innovation and excellence that can be found across the county.

We look forward to working closely with Visit Pembrokeshire to champion local success stories, support the industry throughout the year and help showcase Pembrokeshire as one of the UK's leading visitor destinations."

With aligned goals and values, Visit Pembrokeshire and Pure West Radio will collaborate to continue to provide business support to the tourism and hospitality industry, amplifying key messages and delivering campaigns throughout the year that showcase the people, places and organisations that make Pembrokeshire such a special and leading destination.

The partnership further strengthens both organisations’ commitment to celebrating local achievement and supporting the co