Adoption Mid and West Wales introduces new visual identity

The service works to find safe, loving and permanent homes for children who cannot live with their birth families, while providing support to adopted people, adoptive families and birth families throughout the adoption journey.

The new visual identity reflects the connections at the heart of adoption. Drawing on themes of belonging, support and togetherness, it represents the people whose lives are touched by adoption and the relationships that help children thrive.

It also reflects the partnership between Ceredigion County Council, Carmarthenshire County Council, Pembrokeshire County Council and Powys County Council, which together form Adoption Mid and West Wales under the National Adoption Service.

While the visual identity has changed, the service’s purpose remains the same. Adoption Mid and West Wales continues to provide high-quality, child-centred support, working with families across the region to find safe, stable and loving homes for children.

Councillor Alun Williams, Cabinet Member responsible for Through Age Wellbeing which includes Adoption, says: "Every child deserves the chance to thrive in a loving and stable home. This new visual identity reflects the care, support and sense of belonging that adoption can bring. Here in Ceredigion, we are proud to work with our regional partners to support children, adopters and families and to help create positive futures through adoption."

Adoption Mid and West Wales continues to encourage more people to consider adoption. Many people already have the qualities needed to provide a loving and stable home for a child, and support is available throughout every stage of the adoption journey.

Alongside the new visual identity, Adoption Mid and West Wales has launched a new website, providing information about adoption, the support available and how to take the first step towards becoming an adopter.