Local Artist of the Week: PERSONA B - 13/10/25

Persona B is an indie rock band from the Milford area. They were originally members of Jylt, a band on the cusp of fame when tragedy struck nearly 20 years ago - bassist/singer/songwriter Nia George passed away at an all too young age. The remaining members were too traumatised to play for several years but eventually started performing again.

Sarah Howells (guitar/vocals/songwriting) now lives in London and fronts her own band, Bryde.

The other two members - Alex (guitar/vocal/songwriting) and Tim (drums) remained in Pembrokeshire and formed Persona B with bassist Bearney.

The five original songs featured this week were recorded live in session with BB Skone at Black Label Studios, Haverfordwest.

The full interview with the band and all the songs can be heard on Catch-up; search for the BB Skone Show of Sunday 12th October.