Pembrokeshire Creative Project Experiences Significant Success

Yr Egin, University of Wales Trinity Saint David’s creative and digital centre on the Carmarthen campus, is celebrating the early success of its innovative project Gwd Thing: Sir Benfro!

Funded with £49,952 from the UK Government’s Shared Prosperity Fund via Pembrokeshire County Council, the six month project engaged 49 businesses and community groups, collaborated with 10 creative freelancers, and provided in-depth training for six young content creators aged 18 to 22. The project focused on giving participants real-world experience in digital storytelling, filming and audience engagement, using Yr Egin’s industry expertise, mentoring and facilities.

Delivered through a dedicated Instagram platform, the project generated more than 134,000 content views since its launch in mid-August, with each creator developing their own style while building valuable professional connections.

One of the content creators, Manon John from Crymych and a recent UWTSD graduate, said the experience transformed her career ambitions, helping her discover a passion for producing behind the scenes. She also highlighted the importance of sharing under-represented stories across Pembrokeshire, and has since secured a role at Yr Egin as a direct result of the project.

Yr Egin Director Carys Ifan said the project was about future-proofing the creative sector in West Wales, supporting young talent while raising awareness of the businesses, community groups and artists that make the region unique.

The project also had a significant impact on featured organisations, including Llwy Gariad, a weekly safe-space group for young black and brown people in rural Pembrokeshire, whose founder Molara Awen said the project helped amplify voices that are often under-represented.

Although the programme ran from June to November 2025, Yr Egin expects its benefits to continue through lasting skills development, increased digital capacity and strengthened cultural infrastructure across West Wales.